| 1 |
brand |
n. a particular make of
product - to brand v. - branded adj. |
| 2 |
consumer |
n. the person who buys
and uses a product or service - to consume v. |
| 3 |
cost |
v. [cost, costed, costed]
to estimate the price of making a product - costing n.
|
| 4 |
develop |
v. to create a new
product or improve an existing one - product development
n. |
| 5 |
distribution |
n. the delivering of
products to end-users, inc. advertising, storing etc |
| 6 |
end-user |
n. the person, customer
etc who is the ultimate (and so real) user of a product |
| 7 |
image |
n. the concept or
perception of a firm or product held by the general public |
| 8 |
label |
n. small piece of paper,
metal etc on a product giving information about it |
| 9 |
launch |
v. to introduce a new
product, with publicity etc - product launch n. |
| 10 |
mail order |
n. the selling of goods
by post - mail-order catalogue n. |
| 11 |
market research |
n. study of
consumers’ needs & preferences, often for a particular product |
| 12 |
packagingUK |
n. the wrapping or
container for a product |
| 13 |
point of sale |
n. the place where a
product is actually sold to the public - point-of-sale
adj. |
| 14 |
product |
n. something made to be
sold; merchandise [includes services] - to produce v.
|
| 15 |
public relations |
n. creation and
maintenance of a good public image - public relations officer
n. |
| 16 |
registered |
adj. registered or
officially recorded as a trademark - ® abbr. - to
register v. |
| 17 |
sponsor |
n. firm supporting an
organisation in return for advertising space - also v.
|
| 18 |
S.W.O.T. |
abbr. Strength,
Weaknesses, Opportunities, Threats |
| 19 |
total product |
n. the whole product,
inc. name, packaging, instructions, reliability, after-sales etc |
| 20 |
trademark |
n. special symbol,
design, word etc used to represent a product or firm - " abbr.
|