| 1 |
ad |
abbr. advertisement -
advert abbr. |
| 2 |
advertisement |
n. item of publicity for
a product or service, in magazine, on TV etc |
| 3 |
advertising agency |
n. company specialising
in producing and placing advertisements for clients |
| 4 |
AIDA |
abbr. Attention,
Interest, Desire, Action - the objective of all advertisements |
| 5 |
benefit |
n. advantage of a product
or service, usually derived from its features |
| 6 |
billboardUS |
n. signboard, usually
outdoors, for advertising posters; hoardingUK |
| 7 |
circulation |
n. average number of
copies of a magazine sold in a particular period |
| 8 |
classified ads |
n. small advertisements
in magazine or newspaper categorised by subject |
| 9 |
commercial |
n. paid advertisement on
radio or TV |
| 10 |
coupon |
n. part of a printed
advertisement used for ordering goods, samples etc |
| 11 |
double-page spread |
n. advertisement printed
across 2 pages in a magazine or newspaper |
| 12 |
eye-catcherUS |
n. something that
especially attracts one’s attention - eye-catching
adj. |
| 13 |
features |
n. special
characteristics of a product, usually leading to certain benefits |
| 14 |
hoardingUK |
n. signboard, usually
outdoors, for advertising posters; billboardUS |
| 15 |
poster |
n. large sheet of paper,
usually illustrated, used as advertisement |
| 16 |
prime time |
n. hours on radio &
TV with largest audience, esp. the evening hours |
| 17 |
promote |
v. to (try to) increase
sales of a product by publicising and advertising it |
| 18 |
slot |
n. specific time in a
broadcasting schedule, when a commercial may be shown |
| 19 |
target |
n. objective; what one is
aiming at - target audience n. |
| 20 |
U.S.P. |
abbr. Unique Selling
Proposition; what makes a product different from others |